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1. Fan DNA: Audience Psychographics

Complete Instagram follower psychographic and demographic analysis with Buyer Persona profiles and brand affinity data.

  • Chema Rodriguez
    Author
    by Chema Rodriguez
    2 months ago

    • Deep Psychographic Audience Analysis

    Group 23 provides access to Fan DNA — Chatmu's proprietary Instagram follower analysis engine. Unlike quantitative tools that count followers, Fan DNA reveals who those followers are as people: their demographics, interests, brand affinities, and lifestyle patterns.


    Tool: list_analyzed_fans_dna

    Description: Lists all Fan DNA analyses that have been generated for your workspace. Each analysis represents a deep psychographic profile of an artist's Instagram audience. If no analyses exist yet, returns navigation links to trigger one from the Chatmu platform.

    Input: Automatically resolves your tenant context — no parameters needed (or optionally provide tenantId/tenantSlug).


    Tool: get_fans_dna_details

    Description: Retrieves the complete Fan DNA report for a specific artist. This is not just numbers — it's a Buyer Persona document that tells you exactly who listens to this artist.

    What the report contains:

    • Demographics: Age distribution, gender split, geographic concentration of followers.
    • Psychographics: Interests beyond music — fashion, technology, sports, travel, food.
    • Brand Affinities: Which brands this audience follows and engages with most. Critical for sponsorship decks and brand partnership proposals.
    • Audience Quality: Authenticity signals — organic vs. potentially inflated follower ratios, engagement depth.
    • Buyer Persona: A synthesized profile combining all data points into a human-readable persona description.

    Input Schema:

    {\n  "artistId": "artist-uuid",\n  "artistName": "Artist Name"\n}

    Credit Cost

    Each Fan DNA analysis costs 1 Fan DNA credit, which is separate from regular AI Credits. Credits are purchased independently at $20 USD each or included in higher-tier plans. Your agent should check available credits before triggering an analysis from the Chatmu platform.


    Use Cases

    • Sponsorship Decks: "Show me this artist's audience brand affinities to build a sponsorship proposal."
    • Tour Routing: "Where do this artist's most engaged followers live? Should we add Guadalajara to the tour?"
    • Content Strategy: "What interests does this audience have beyond music? We can create lifestyle content around that."
    • A&R Evaluation: "Is this artist's following authentic or inflated? Show me the quality metrics."